We are living in interesting and challenging times. No matter what your business is, if online or not, the impact that global trends have on the economy and the consumer behavior is the same for all of us.
Do you want we review some of 2021 statistics and trends together? I'd like to highlight some important statistics, especially useful for those of you that are working in the Marketing field or grow an online business.
In 2021, an estimated 2.14 billion people worldwide are expected to purchase goods online and 63% of shopping occasions begin online.
Users who have a negative experience on a mobile website are 62% less likely to purchase from that business in the future.
69% of consumers say it’s important or very important to see new merchandise each time they visit a store or shopping site.
Around half of the online shoppers (46%) have failed to complete a purchase online because there were too many options to choose from.
More than half of the world now uses social media. 4.66 billion people around the world now use the internet, of those users, 316 million new users have come online within the last 12 months.
There are 5.22 billion unique mobile users, of those 42.7% on average use AD blockers, which makes the "customer reach" more challenging for marketers.
Covid-19 increased online and digital activities as follows:
54% watching more shows and films on streaming services;
43% spending longer time on social media;
42% spending longer time on messenger services;
37% listening to more music streaming services;
36% spending more time on mobile devices;
35% spending more time playing computer or video games;
16% creating and uploading videos;
15% listening to more podcasts;
The above statistics is based on a research of internet users aged 16 to 64, and as of January 2021 the statistics show that the way they engage with social media is:
98.1% visited or used a social network or a messaging service in the past month;
90.2% actively engaged with or contributed to social media in the past month;
2 h 25 min average amount of time per day spent using social media;
8.4 average number of social media accounts per internet user;
40.4% of internet users who use social media for work purposes;
Thank you!
Some of the sources used for the post:
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